September 25, 2018
The Company is the only privately-held supplier of e-cigarettes and vaping products among the top 10 brands in the U.S. The brand offers consumers a simple and satisfying, value-based alternative to competing e-cigarettes. The Company’s success is driven in part by its focus on its high quality products at a value price point to core Tobacco users. The brand’s ability to compete on price and product performance has fueled its C-store leadership position in volume-per-location as compared with competitors.
Revenue is on track to increase 19% in 2018 and expected to grow 54% in 2019 due to enthusiastic consumer response to the Company’s new product line launched in June of this year. As of July 2018, demand for the new product line has outpaced its supply in the limited markets where it was made available for retail sale. Management expects 25,000 units of these new products will be sold in 2018.