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Leading e-Cigarette Brand With 73% Y/Y Sales Growth – North America

The Company sells disposable and rechargeable vaping products to convenience stores and retail chains. Currently selling 5.4 million units per year (2018), the Company is the only privately-held e-cigarette supplier among the top 10 brands in the U.S. The Company’s success is driven in part by its focus on its high-quality products at a value price point. The product line is and satisfying value-based e-cigarette brand aimed at transitioning tobacco users. The brand’s ability to compete on price and product performance has fueled its C-store leadership position in volume-per-location as compared with competitors.